The year 2020 will be over soon, and over the past year, HubSpot has brought so many new product updates that you asked for the tried and true features that you need to succeed and grow your business.
From updates in workflows to google ad campaigns in the marketing hub, new task home for sales representatives to sales forecasting in the sales hub, updated SEO audit tool in CMS, and few integration updates, HubSpot has tried to provide updates in every aspect of the platform.
I know you all must be curious to know what all new and exciting updates we will see in HubSpot product updates for November 2020. Right?
Let’s dive in!
Workflows is a powerful automation tool in HubSpot. With the help of workflows, you can automate your marketing, sales, and service processes.
When you set up your workflows, you also set the time to execute that workflow. With the new feature, the workflow setting allows you to skip the specific date when you don’t want the workflow to run.
This feature allows you to pause your mail for the holiday or any other day when you think people will be away from their desks and won’t open their mailboxes.
HubSpot allows you to connect your various ad accounts like Facebook, Google, and LinkedIn with your HubSpot account. From there, you can create ads and run campaigns.
Search campaigns in HubSpot marketing allows you to place your ads across Google’s vast network of search results. You can show these ads to the people who actively search online for your products and services.
Search campaigns are highly relevant, targeting, and helps you get more sales, leads, and website traffic.
Workflow internal email notification action now uses a rich text editor. This means you can enhance the text, add images, links, and more, all in the internal email editor.
Add text, images, links in the internal email notifications.
In the forms tool, now you can leave messages, tag teammates for feedback, and collaborate in-app to execute great marketing without even leaving HubSpot. It helps in you having seamless teamwork.
If you are working on a campaign, you'll often have questions, thoughts, or feedback that you want to share with your team. Rather than going to any other app, you can do that right here in the form tool.
Earlier, you can export blog posts from HubSpot as an HTML file. Now, with the new update, you can export HubSpot-hosted blog posts as CSV files.
This update will help you to transfer your blog from one HubSpot account to another HubSpot account quickly.
The new sales forecasting tool helps managers and reps track progress towards their goals and forecast where they'll end up at the end of the month or quarter.
Many sales teams still use spreadsheets to project their sales forecast, making the forecasting a little complicated. Mismatched data or inaccurate forecasting can also lead to inefficiency of team or frustration. With the forecasting tool, sales managers can easily forecast sales and help reps understand which deals need more attention.
This update will enhance team efficiency, let sales reps know which deals they need to pay more attention to and help Managers monitor their team performance and guide them.
With the Task Home, you can create tasks, see your upcoming jobs, meetings, prospect activity, and performance metrics in one place.
The new ‘Task’ tool will give you an overview of your past performance, show how many deals you have created, how many calls and meetings you have attended.
You don’t have to scramble between different tools anymore. Track your prospects, scale your outreach, and build relationships with ease with the new ‘Task’ tool.
If you have integrated Jira with your HubSpot account, now you can add multiple Jira Issues to a single HubSpot ticket. This will help you see if there are any Jiras associated with HubSpot tickets directly within the CRM, and also, you can associate new Jira's as necessary.
Associate multiple Jira Issues to a single HubSpot ticket from the side panel for that ticket in HubSpot. Each Jira issue will display on its card. You can associate up to 10 issues with a single ticket.
Following SEO best practices leads to more organic traffic to your website over time. Optimizing your content, images, page speed, including keywords in URL, Compelling Title Tag, and Meta Description, using internal linking are some SEO practices that will help you increase your website/blog traffic.
Increase in organic traffic on websites and blogs.
Apex domain hosting: The new update allows HubSpot to support apex domain hosting and redirects. Customers who set up an apex hosted or redirected domain will get issued a standard SSL certificate upon setup completion.
Redirect: This subdomain won't host any content but automatically redirects to another domain connected in HubSpot. Accounts with CMS Hub Professional or Enterprise subscription can connect the root/apex domain as a redirect domain to send visitors from the root domain to a subdomain. For example, https://website.com ---to---> https://www.website.com.
This app will let you send meeting links and conference call details to your HubSpot prospects automatically. It will turn every meeting booked in your HubSpot CRM into a Google Meet meeting.
You can use the Google Meet integration to send meeting links to your contacts and record them in your HubSpot account.
The HubSpot for QuickBooks app is now available in the "Premium Apps" section of the QuickBooks app store. This feature will enable customers to push relevant quotes and/or deal information directly into QuickBooks Online Advanced.
By integrating QuickBooks with HubSpot, you can create invoices directly from the deal record in HubSpot, view invoice information, and see payment events on the deal timeline.
The year 2020 was really challenging with the occurrence of COVID-19. The whole world came to a stop, but HubSpot didn’t let any situation deter it from serving its client. Soon another year will roll in, and HubSpot will continue to bring more amazing updates for you.
If you have any questions about a HubSpot topic, you can refer to our HubSpot Help Center.
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