HubSpot vs SharpSpring: Which Platform is better for your Business?

Are you torn between HubSpot and SharpSpring? Wondering which marketing automation platform is the right fit for your business? 

Look no further! In this blog post, we're going to dive into the ultimate showdown: HubSpot vs SharpSpring. Both platforms offer powerful features, but which one reigns supreme? Join us as we compare these industry-leading solutions, helping you find the perfect platform to take your business to new heights.

Let's explore the battle of HubSpot vs. SharpSpring and uncover the winner for your marketing success!

HubSpot vs SharpSpring: The Clash of Marketing Titans

Both SharpSpring and HubSpot offer powerful features and tools designed to boost your marketing efforts and drive business growth. In this section, we'll compare these popular marketing tools, highlighting their strengths and helping you make an informed decision. 

HubSpot vs. SharpSpring: Integrations

HubSpot works well with other important software and systems that businesses use. It connects easily with popular CRM software like Salesforce, Microsoft Dynamics, and Zendesk. It also integrates smoothly with common e-commerce platforms such as Magento and BigCommerce. HubSpot even works seamlessly with major advertising platforms like Google Ads, Facebook Ads, and LinkedIn Ads.

When you use HubSpot integrations, you can automate tasks and processes across different systems. This means you can do things more easily and efficiently. For example, you can manage your leads and contacts from both HubSpot CRM and Salesforce on one dashboard without any trouble.

(Source: Avidly)

On the other hand, SharpSpring offers a good number of integrations, but it may have some notable omissions. Upon a quick search, it appears that popular tools like Twitter, Mailchimp, Slack, and Zoom are not included in SharpSpring's list of integrations.

However, SharpSpring does provide an API that allows users to create custom integrations with these apps.

(Source: SharpSpring)

Verdict:

When it comes to connecting and automating your marketing and sales systems, HubSpot is a top choice. It offers an extensive range of integrations that make it easy for businesses to connect different tools and systems. This flexibility and efficiency give users a clear advantage in managing their work and getting the most out of their marketing efforts. HubSpot's integrations ecosystem is extensive, providing seamless connectivity and automation for businesses. 

HubSpot vs. SharpSpring: Reporting and Analytics

HubSpot stands out with its visually appealing and user-friendly reporting features. It provides a range of pre-built reports, including website analytics, social media analytics, email analytics, and campaign performance reports. These reports offer valuable insights into various marketing channels and help users understand the impact of their efforts.

Additionally, HubSpot allows users to create custom reports and dashboards tailored to their specific metrics and key performance indicators (KPIs). This flexibility enables businesses to track the metrics that matter most to them.

(Source: HubSpot)

SharpSpring also offers a robust set of reporting and analytics tools. Users can generate custom reports and dashboards, allowing for a high level of customization to meet specific business needs.

Additionally, SharpSpring provides "SharpSpring Analytics," a marketing analytics solution that offers detailed insights into website visitor behavior and conversion rates. This feature allows businesses to gain a deeper understanding of their audience and update their marketing strategies accordingly.

(Source: SharpSpring) 

Verdict:

When it comes to reporting and analytics, HubSpot takes the lead over SharpSpring. HubSpot offers a visually appealing and user-friendly interface with a wide range of pre-built reports covering various marketing channels such as website analytics, social media analytics, email analytics, and campaign performance. 

HubSpot vs. SharpSpring: Social Tools

HubSpot Social tool provides a wide range of social media channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, allowing users to manage and schedule content across multiple platforms. Their social media monitoring tool enables real-time tracking of conversations and brand mentions, with the ability to respond directly within the platform.

HubSpot also offers detailed analytics and reporting on social media performance, providing insights into reach, engagement, and click-through rates.

(Source: HubSpot)

On the other hand, SharpSpring supports popular platforms like Facebook, Twitter, LinkedIn, and Instagram, offering publishing, scheduling, and social listening capabilities. Users can monitor social media conversations and track brand mentions, hashtags, and keywords. SharpSpring also provides social media analytics and reporting, allowing users to assess their social media performance.

(Source: The Marketing Eye)

Verdict:

While both platforms have their strengths, HubSpot's broader social media channel support and robust analytics make it the better choice for businesses seeking a comprehensive social media solution. HubSpot's extensive features and analytics capabilities provide users with the tools they need to manage and measure their social media efforts effectively.

(Source: G2)

HubSpot vs. SharpSpring: Email Automation

HubSpot's email automation tools include customizable email marketing, lead nurturing, and detailed email analytics. With HubSpot email marketing automation tools, users can create personalized email campaigns, automate follow-up emails, and track important metrics like open rates and click-through rates. The platform's visual email editor makes it easy to create professional-looking emails without coding or design skills.

(Sources: HubSpot)

SharpSpring also provides email marketing, lead nurturing, and behavioral monitoring features. Users can create targeted email campaigns, automate follow-up emails, and track key metrics such as open rates and bounce rates. SharpSpring's lead nurturing capabilities allow for personalized emails based on a contact's past interactions.

Additionally, the behavioral monitoring feature tracks a contact's behavior across website and email engagements, enabling more targeted and personalized messaging. 

(Source: SharpSpring)

Verdict:

With its comprehensive features and capabilities in these areas, SharpSpring is a great platform for managing automated email campaigns and delivering outbound communications. Its advanced functionality and focus on personalized messaging make it a powerful tool for driving engagement and achieving marketing goals.

(Source: G2)

HubSpot vs. SharpSpring: Workflow Automation

HubSpot's workflow automation tools, including lead scoring, lead nurturing, and contact segmentation, empower users to create automated workflows based on customer behavior and interactions. The lead scoring feature assigns point values to contacts based on their engagement with website content and emails.

HubSpot's contact segmentation functionality allows users to create targeted contact lists based on criteria like location, industry, or behavior. Notably, HubSpot excels in providing robust contact segmentation capabilities, enabling users to create highly targeted lists for their specific needs.

(Sources: HubSpot)

SharpSpring offers workflow automation features such as lead scoring, lead nurturing, and sales automation. Users can create automated workflows that personalize actions based on a contact's behavior and previous interactions, similar to HubSpot. SharpSpring's lead scoring feature allows users to assign point values to contacts based on their engagement with website content and emails.

In addition, SharpSpring provides sales automation capabilities, allowing users to streamline sales processes through customized deal pipelines, automated follow-up emails, and performance tracking for the sales team.

(Source: SharpSpring)

Verdict: 

Ultimately, SharpSpring's comprehensive suite of workflow automation tools, including its robust sales automation features, makes it a compelling choice for businesses seeking advanced automation capabilities to optimize their marketing and sales processes.

HubSpot vs. SharpSpring: Customer Support

HubSpot's customer service includes email, phone, and chat support, along with an extensive knowledge base and community forum. They also provide a dedicated customer success manager for onboarding, training, and ongoing assistance.

With valuable resources like webinars, ebooks, and certification courses, HubSpot ensures users get the most out of the platform. This personalized attention is especially helpful for new users and those looking for support as their business grows.

(Source: HubSpot)

SharpSpring's customer support includes phone, email, and chat assistance, along with a comprehensive knowledge base and community forum. They provide a dedicated account manager for onboarding, training, and ongoing support. Additionally, SharpSpring offers personalized training sessions and a library of on-demand videos and resources to help users make the most of the platform.

(Source: SharpSpring)

Verdict: 

Considering the added resources and support options, HubSpot may be seen as offering a more comprehensive customer support experience.

HubSpot vs. SharpSpring: Pricing

HubSpot Marketing Hub offers three paid pricing plans tailored for different business sizes.

The HubSpot Marketing Hub Starter plan starts from $45 per month for 1,000 marketing contacts, the Professional plan is $800 per month for 2,000 marketing contacts, and the Enterprise plan is $3,200 per month for 10,000 marketing contacts. Plus, if you choose to pay annually, you'll get a 10% discount.

(Source: HubSpot)

SharpSpring offers three main pricing options that include a comprehensive feature set and unlimited support and users. They also provide customizable solutions for agencies and businesses. The pricing tiers vary as per the number of contacts your account can handle.

The lowest tier starts at $449 per month for up to 1,000 contacts, the medium tier is $999 per month for 10,000 contacts, and the highest tier is $1,449 per month for 20,000 contacts. While these plans may be too expensive for small businesses due to the inclusion of unlimited users and the full feature set, they can be a valuable investment for larger organizations.

(Source: SharpSpring)

Verdict: 

HubSpot provides better affordability for businesses looking for a marketing automation solution within a budget.

HubSpot vs SharpSpring - Find your perfect Match

Choosing a suitable marketing automation platform for your business is crucial for maximizing efficiency, driving growth, and achieving your marketing objectives. While HubSpot and SharpSpring are both prominent options, it's essential to focus on the importance of finding the tool that aligns best with your specific business needs and goals.

Here's an overall rating breakdown of both SharpSpring and HubSpot.

(Source: Softwareadvice)

** Note: HubSpot has maintained its consistency of performance rating in terms of the number of reviews obtained 

When selecting a tool with strong marketing automation capabilities, consider factors such as your marketing budget, the complexity of your marketing strategies, scalability, and the level of support you require. Assess your specific requirements, including the integration capabilities you need, the target audience you serve, and the scalability for future growth.

Ready to choose the best Marketing Automation Platform for your Business?

There you go, folks! That was all about SharpSpring vs. HubSpot Marketing Hub. Hope this helps you make a concrete decision.

Remember, the success of your marketing campaigns depends not only on the best features provided by the platform but also on your ability to leverage those features effectively. So do invest time and resources in understanding the platforms on the market, training your marketing team, and continuously learning about industry best practices to make the most of your chosen marketing automation tool.

Ultimately, the right marketing automation platform will empower your business to streamline processes, engage customers effectively, and achieve your marketing goals. So, prioritize finding the tool that best fits your business requirements and positions you for long-term success in the competitive digital marketing landscape.

And if you think HubSpot would be the right fit for you, do contact us or book a free demo.

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